Few brands in the often changing realm of crypto and NFTs combine culture, collectibles, and actual goods quite like Rekt Brands. Their most recent reduction? Rekt Brands NFT drink Every example comes packaged with an Abstract NFT, 25,000 DRANK points, and Abstract XP, therefore providing a taste of Web3 both practically and virtually.
Started by the brains behind the viral Rektguy NFT line — traders known as OSF (Ovie Faruq) and RektMando on social media — Rekt Brands is creating something quite unique. This is more than just a drink; it’s a fully filled experience catered for the Ethereum L2 chain Abstract and the crypto-savvy population residing on sites like Crypto Market.
What resides within an abstract apple case?
Every 24-pack of Abstract Apple has several digital extras Abstract XP for usage on the Blockchain of Abstract Layer 2 25,000 DRANK points, within Rekt’s incentive system an abstract NFT claimable by purchasers beginning next week.
The cost comes to $69.69 per case plus taxes and shipping. With no limit on how many orders buyers might place, they could buy up to 250 cases each transaction. Though it sounds too much, keep in mind: this is Web3. Part of the game are scarcity, incentives, and digital identification.
Launch Minor Glitch, High Demand
The introduction was rather successful. In a handful of days, more than 220,000 cans were sold rapidly depleting inventories and verifying that Rekt’s fan following is as ravenous for limited-edition products as it is for on-chain participation. Rekt has pulled this before; their initial lime taste dropped in November 2024 and sold off just as rapidly.
Still, not quite as intended. The team found a fault that let some consumers get extra DRANK points. Rekt Brands noted the problem in an X post and reassured readers that “Devs are on it, will get it fixed.”
Adding even more mystery, a member of the Abstract team explained they were not formally involved in this specific drop even though their blockchain was used for reward integration. Said otherwise, they confirmed that future joint ventures between Abstract and Rekt Brands are under discussion.
From memes to mainstream? The Rekt Tale
Rekt Brands transcends a drink experiment. Originally a cultural outgrowth of Rektguy, a grungy, meme-driven NFT collection set for 2022, the company started life as OSF and RektMando have developed their online avatars into a business strategy since then. Having raised $1.5 million in initial money in late 2024, they have been progressively developing a brand combining blockchain functionality with tangible objects.
There is precedent for this approach as well. Others in the crypto scene have engaged in similar actions, most famously the community of Bored Ape Yacht Club. Ape Water, with BAYC branding, now boasts even a Bored Ape-inspired ice cream line from Snoop Dogg. The temporary Bored & Hungry burger joint attracted attention in 2022, although many patrons were more fascinated in the cuisine than in the NFTs behind the brand.
Rekt’s method feels distinct. Rather of striving for mass-market virality or innovation, they are leaning towards exclusivity, memes, and digital incentives—that is, what Web 3 excels at. That doesn’t imply, though, they’re discounting more general aspirations.
Perhaps soon will be mainstream distribution
Rekt isn’t happy to remain specialised. Co-founder OSF said the team has been investigating retail alliances rather extensively.
“We have been working on it over the past few months; our aim is for mainstream dissemination. People will eventually be able to acquire Rekt in their neighbourhood retailer, OSF noted in a direct message. Maybe for some that comes sooner than they might believe.
All connected to a digital rewards environment designed for the Blockchain Revolutionize era might be more flavours, repeating drips, or even branching outside beverages into other consumer products.
For Rekt Brands, what is next?
Rekt has shown it understands how to create buzz in the crypto-native population with consecutive sold-out events. The true test, meanwhile, will come when — or if — they can access shop shelves and appeal to people not conversant in crypto lingua.
Right now, the easiest approach to start the movement is to follow Rekt Brands on social media and keep your eyes out for the next taste sensation drop.
